eBay – Print Is Dead

The Brief

When eBay launched a printer free way to send, they needed to spread awareness of the feature while also showing people how to do it.

The Solution

Do what you’ve always wanted to do, annihilate your printer. We created two phases to this campaign, the first more instructional, but with a strong hook. The second, less instructional and more function led. It was incredibly satisfying watching a printer get its comeuppance.