Gruen – The Truth About Santa

The Brief

While I was at Jack Nimble we were selected to do “The Pitch” for Gruen. Our job? Convince parents to stop lying to their kids about Santa. 

The Solution

It got… dark. Any lie you tell to children could be used by anyone else, for any means, and parents care about their kid’s safety more than anything. I don’t know if this is a positive, but I concepted, wrote and co-directed this one. We won the pitch, getting a shoutout for being “Evil, but brilliant”.