Hello Fresh – Share The Goodness

The Brief

Hello Fresh identified a key group of holdouts from their service. Those who are skeptical that a meal kit delivery would actually pass the test.

The Solution

We honed in on the insight that parents are always the hardest to impress when it comes to cooking. If it impresses them, it’ll impress anyone. Then we paired that insight with some influential Aussies. It almost goes without saying that these were chopped up into dozens of cutdowns and ratios, but I’ve presented the long form videos for maximum enjoyment.

The result? An easily digestible content series that helped Hello Fresh smash their targets.