Ubank – Feel Good Fashion

The Brief

In 2023, Ubank developed the ‘Feel Good Fashion Fund’ – the largest grant for emerging fashion designers in Australia. The recipient of the grant received $30k and created a collaboration collection with Ubank.

While a great initiative for Aussie design, the campaign needed something extra to gain attention – both within the industry and amongst customers.

The Solution

Instead of a PR release, announce the partnership in the same way a fashion house would – a bold campaign launch video.

These were produced almost entirely in-house and allowed us time to capture cutdowns and stills of the collection to be used across digital, PR and partnerships.

Included here are two hero launch videos from two seperate years. Considering both had to find middle ground between a bank and two very distinct fashion brands, I’m very happy with how they turned out.