Ubank – Nonna Knows Best

The Brief

A constant struggle of creative at Ubank: young people want to be better with money, but (generally) don’t want to sit down and learn how to be better with money.

The Solution

Use the wisdom (and charisma) of an Italian nonna to deliver old savings tips in a new, entertaining way.

The videos are fun, but this campaign shines as a showcase for how to effectively pair influencer talent with high production values. We paid roughly the same as the price of 2 sponsored posts, but ended up with 8 highly polished videos.