Ubank – See Money Better, Do Money Better

The Brief

Ubank’s key differentiator for years was unique product features, but competitors had quickly caught up. With many banking apps becoming alike, Ubank needed to start building a distinctive brand with a budget only a fraction of the Big 4.

The Solution

See Money Better, Do Money Better. An idea born from the confusion and opacity that comes with trying to manage your money in the modern age. The campaign features 3 hero videos, supporting social campaigns, dozens of cutdowns and hundreds of OOH and digital placements. It also went through more rounds of “stakeholder feedback” than anything I’ve ever worked on and somehow still came out looking pretty good.